During the four weeks that Real Madrid and FC Barcelona played four consecutive games, the status of 55.000 facebook users went nuts!
They revealed untold secrets to all their friends!
They declared unconfessed loves, they gave their cars and iPads away.
Their facebook status spoke with a new voice that wasn´t their own, as Real Madrid and FC Barcelona were playing for two national titles and for the Champions League.
This is the case study of the “Juégate tu estado” campaign for bwin. Created by El Laboratorio and produced by ensegna <studio>.
bwin – Juégate tu estado from El Laboratorio on Vimeo.
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