Marketing 2.0 has meant the reinvention of Marketing as we knew it. Social networks have turned the promotional content in the real engine of conversations and buying decisions in such a way that clients often draw their own conclusions from what they are told in their reliable networks, like friends or family.
Last few years, social networks have become extremely important in Communications, so the number of companies using this form of communication is bigger and bigger. Millions of users join every day and they interact through Facebook, Twitter and Linkedin, alongside with others, tools that are already part of the everyday vocabulary. Besides, small and medium companies have realized that if they are not in the social networks, they can end up moving away from their clients.
First social networks in North American market (Facebook, MySpace and Twitter) have lived an incredible growing in last years. Facebook, launched in 2004, is the number one, with an annual growing of 125%. MySpace, that is becoming an entertainment web and not only a social network, is still in second position. Third place is for Twitter.
Facebook, the most succulent for users, is also a powerful tool to increase the visibility of branches and direct to very specific niches of market. According to a ranking of the enterprises that are doing best Marketing 2.0 in Facebook, -elaborated by The Big Money, and taking into account pages with more than 200.000 fans, a high level of updating, a constant increase and creativity in the use of the social network-, Coca Cola would be in first place, followed by Starbuck, Disney and Victoria’s Secret.
One of the advantages that Facebook offers to these companies is the interactivity, because they can add videos, blogs, applications with other networks, sending messages to their fans, creating debates with potential consumers in order to test new products and anticipate to new tendencies… and these are only some of the advantages of being present. A group in Facebook is like a ‘focus group’, where the marketing analysts can listen what is being said in the Net so they can create the best answer with a commercial action.
In other words, thanks to social Networks, the process of spreading innovation is quicker, visibility is bigger, you make possible the interchange of ideas and experiences about your branch, you improve the interaction with consumers and you get a better position in main browsers, because the public profiles are indexed, increasing the notoriety of the enterprise on the Internet.
If a company knows how to use the feedback (good or bad) from its clients, the positive results will come sooner or later. And if something is not right in the product or service, it’s a good opportunity to improve it.
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