London 2012 will provide a turning point scenario in the way we watch, feel and experience the Olympic Games. New information technologies and digital advances will bring these Olympics closer to the audience than ever.
For the first time in history, images from London will be broadcasted in 3D, following an agreement between Panasonic and the organising committee to air the event with Full HD 3D technology. The broadcasting channels will be able to emit their signal with this technology through the Comcast Media Center, the communications centre around which all the Olympics information will revolve.
Therefore, London 2012 will bring us is an extensive range of smartphones Apps. There are some aimed at the visitor, such as London 2012 Olympics Mobile App that can be downloaded for free, where you can find out how to get to any venue, accommodation options or detailed information on transportation. Some other are focused in providing real time information on results and sporting events. This is similar to what is offered by the Spanish BBVA Football League application. Its launch is planned for just a few weeks before the start of the Games, with the aim of generating respectable revenues and preventing possible piracy, as everything points to the likelihood that it will be one of the top downloads for smartphones.
Michèle Hyron will be responsible for coordinating all the London 2012 information technology systems. “We are integrating all the new advances in technology, and we have tested them over and over again in the lab” she stated in a recent interview for the BBC, in which she confirms that “significantly more information” will be processed than in Beijing 2008.
However the real and greatest novelty of these Olympics will specifically be brought to us by the company Hyron works for, ATOS, which will offer the possibility of following more than one sporting event at the same time on TV or setting our TV set to start when our favourite athlete enters the field. “We will have the ability to offer viewers the chance to choose exactly which competition, nation or athlete they want to follow, and enable them to follow more than one sporting event simultaneously. This new approach makes the viewer the director, selecting what they watch, when and from what angle”. This is, of course, thanks to new televisions with internet applications.
ATOS will also offer integrated systems for journalists, which will include access codes to save their content in their own “Olympic digital cloud”, personal email, access to all information contracted and of course, for the first time at the Olympics, complete real-time information.
All venues and stadiums will have a free wifi connections, from which all sporting information can be accessed. Social networks such as Get Set + for London 2012 are being created, where users can share experiences, find out about events and get involved in online workshops and dozens of other activities.
Whilst it cannot compete with the magnificence of Beijing 2008, London has decided to focus on offering the most innovative and creative games, the first “digital games”.
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