The dramatic growth of this new social network, Pinterest, based on images and social impact of its content, has made it the third most popular social network after Facebook and Twitter.
With over 100 million visits per month and over 11 million people registered just a few months after its creation, Pinterest has even been able to position itself ahead of Google, reaching high levels of popularity, which continue to rise, as the effort required by the user is minimum, content can be browsed really quick and yet it is much more attractive than text.
Amongst the keys to its success is the fact that Pinterest consists of a social network where the uploaded content is public, as it can be seen by any user without needing to go into a profile.
Image is also the main feature, as there must always be an image in order to post on Pinterest. Any comment you want to post should be accompanied by a graphic element (otherwise the user will receive an error message).
Another key element is that it is very simple to use, as posting on Pinterest involves just a few easy steps that don’t take long, and the same goes for searches, as posts are ordered by data and it is possible to browse by category and various criteria that make it very simple and provide easy
interaction.
To get the most out of your account, you need to follow a few simple steps, such as requesting the required invitation to create a profile, which you can do in the same platform, and later install the “pin it” button, which enables you to use all the tools available.
To match and maintain your online reputation and attract other users, the images you want to share should be chosen with great care. These images or videos, also called “pins”, must be linked (by clicking on the image users can access a website, blog, etc. directly) and be included in the correct category. Pinterest also rewards content that is posted and shared on other social networks like Facebook or Twitter, improving SEO positioning.
The fact that Pinterest offers us the option of searching for followers and users to follow is also attractive. This can be done through the connection between Pinterest and social networks you already have, by email or through the listing of popular and interest themes provided by
the platform.
On the internet there are a range of portals such as pinterestenespanol.com, which include a wide variety of information on the use and functioning of Pinterest, uses for your company, video tutorials or mobile telephone applications. You have everything you need to promote the distribution of your content with an unprecedented impact.
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